![]() Recognizing the power of “people like me” to create action, the team also invited parents with a lived experience of birth-related trauma and post-partum PTSD to share their personal stories. Health professionals and ABTA experts contextualized the data in media interviews and articles. The campaign spanned earned and owned channels, targeting national broadcast, print and online media and driving key audiences to the ABTA website for more information and support. WE launched this new research during Birth Trauma Awareness Week as the foundation for awareness building.
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